[아이콘] 아디다스 + 저스티스 = 열정! 그 하나로 올인!

아디다스 사상 최대규모 캠페인, 열정 그 하나로 올인 (adidas is all in)




Adidas is set to launch a massive global advertising campaign created by Montreal agency Sid Lee.

Adidas Canada president Steve Ralph described the “All Adidas” campaign —which will debut in more than 100 countries on Wednesday —as a “one-brand anthem” that will promote each of the athletic apparel company’s three product lines: Performance, Originals and styte-.

Brands: Adidas
Agency: Sid Lee, Montreal
Director: Romain Gavras
Music: "Civilization" from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson


Keywords: adidas, adi, team, katy perry, dance, notre dame, football, skateboarding, skate, derrick rose, rose, chicago bulls, basketball, argentina, soccer, lionel messi, leo, messi, flea, flare gun, fireworks, spain, david beckham, beckham, training, stadium, steps, bmx, kenny belaey, crowd, fans, tattoo, b.o.b., bobby ray, hip hop, cheerleaders, rapping, boxing, louis smith, mascot, cyclops, dwight howard, wozniaki






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과연 아디다스로다!

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